Ala Moana Center's The Fall Fashion Event Returns for Hawaii Fashion Month

The three-day event will take place for the third year from Oct. 4-6 during Hawai'i Fashion Month. The Fall Fashion Event will celebrate all things fashion with a weekend of exciting fashion shows on Hawai'i's longest red carpet runway, a stylish gift-with-purchase, a chance to win The Fall Fashion Event sweepstakes, opportunities to give back to the community, and more. In addition, shoppers can enjoy more than 100 in-store events, offers and promotions.

The Fall Fashion Event highlights include:

Fall Fashion Shows on Hawai'i's Longest Red Carpet Runway - Friday-Sunday, Oct. 4-6

Preview the latest fall fashion trends all weekend long on The Fall Fashion Event red carpet runway, Hawai'i's longest
red carpet runway. Hourly fashion shows from noon-4 p.m. will be produced by local award-wining designer Amos Kotomori. These exciting runway shows will feature fashions from Ala Moana Center merchants including, Diane von Furstenberg, Forever 21, White House |Black Market, Spiral Girl and more. On Friday, Oct. 4 at 5 p.m. don't miss The Fall Fashion Event men's runway show featuring modern and vintage aloha shirts from Reyn Spooner.

Honolulu Community College Fashion Technology All Stars Fashion Show- Sunday, Oct. 6

Shoppers are invited to view one-of-a-kind looks inspired by Pepsi and designed by Honolulu Community College Fashion Technology All Stars Eddy Pong Cheung, Channelle Hillman, Reise Kochi, Jacky Lau, Randy Leano, Chai Siang Lim, Randy Oribello, Kitri Rowland, Natalie Sagaysay, Ari South, Rose Wolf and Amos Kotomori. Catch this fashion show on The Fall Fashion Event red carpet runway on Sunday, Oct. 6 at 5 p.m.

Stylish Center-Wide Gift with Purchase

Shoppers who redeem $250 in Ala Moana Center store and restaurant receipts will receive an exclusive gift, a fashionable silk-cotton scarf designed exclusively for Ala Moana Center's The Fall Fashion Event. Receipts must be dated Oct. 4-6 and can be redeemed at Customer Service Center. Limit one scarf per person, while supplies last.

The Fall Fashion Event Exclusive Offers, Free Gifts and Events

Revamp your fall wardrobe during The Fall Fashion Event with exclusive retail perks. Ala Moana Center's merchants are offering more than 100 amazing discounts, free gifts with purchase and exciting in-store events. Check out the complete list of deals and offers at www.AlaMoanaCenter.com.

Strike a Pose on The Fall Fashion Event Red Carpet

Strike a pose on The Fall Fashion Event Red Carpet from Oct. 4-6 and post it on Instagram or Twitter using @AlaMoanaCenter and #TFFE. One lucky shopper per day will win a $50 Ala Moana Center gift card!

The Fashion Event Sweepstakes

Enter for a chance to win The Fall Fashion Event sweepstakes. The winner will receive $1,000 in Ala Moana Center
gift cards, dinner for two at Alan Wong's Pineapple Room (excluding alcohol), a 50 minute Elemental Nature massage and a Style for Two at Ho'âla Salon and Spa Aveda. Entry forms will be available on Mall Level 2 near Louis Vuitton. Entry dates: 10/1-10/6/13. For official rules, visit www.AlaMoanaCenter.com.

Give Back This Fall

Give working women a fashionable step forward. During The Fall Fashion Event, Ala Moana Center will be accepting
donations on behalf of Dress for Success® Honolulu, a non-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Shoppers are encouraged to bring classic suits and separates, dresses, jackets and sweater sets, handbags, accessories and shoes, unused cosmetics, creams and toiletries to participating merchants including Dooney & Bourke, Folli Follie, Maui Divers Jewelry, Neiman Marcus, Papyrus, Tapestries by Hau'oli, Trade Secret, Valerie Joseph, Victoria's Secret, W Salon and White House|Black Market. Shoppers who donate can enjoy special discounts and offers at select retailers. Donations in the form of store or Ala Moana Center gift cards can also be made at the Customer Service Center.

For more information about The Fall Fashion Event at Ala Moana Center, please visit www.AlaMoanaCenter.com.