Azamara Club Cruises: The Voyage For Those Who Love Travel

  • March 13, 2015
Azamara Club Cruises: The Voyage For Those Who Love Travel
Set to original music, the multi-million dollar campaign introduces the line's first ever TV commercials while also being integrated into all consumer touch points from print ads, social media and digital platforms to website, direct mail, eMarketing and brochures. The new campaign, “The Voyage For Those Who Love Travel,” appropriately focuses almost entirely outside the ships as Azamara affords its guests longer stays, more overnights and night touring while in the world's most intriguing ports of call. A new hash tag, #LoveTravel, has been introduced to support the campaign across platforms to further ignite the community's social media discussions.



Join the Conversation #LoveTravel

With more travelers using digital platforms to research and discuss travel, Azamara's new campaign has a strong presence across its social media channels (Facebook, Twitter, Google+, Pinterest, Instagram) as well as website and online advertising using a dedicated hash tag – #LoveTravel. To further capture the attention of Azamara's core community and enable frequent and new cruisers to join the conversation, #LoveTravel is also featured in blog posts and communications to bloggers.

One Stop Booking

Ah, an easier path to purchase! The new brand campaign is also featured on the line's new website. More than wrapping, the new site is fit for all types of mobile devices and tablets and features a new booking engine allowing guests to one-stop-shop. In addition to booking voyages, vacation elements including flights, airport transfers and pre-and-post cruise accommodations can also be reserved.

For more information, travelers can call their travel professional, dial 1-877-999-9553, or visit www.AzamaraClubCruises.com.