The exclusive group of hotels & resorts, GHM, announces the addition of Al Bait Sharjah, to their collection for January 2019. The new resort becomes the first 5-star luxury hospitality brand in the UAE built on and inspired by rich Emirati heritage and culture. Located just 20 miles from Dubai along the southern coast of the Arabian Peninsula and widely recognized as the cultural hub of the UAE, Sharjah is brimming with 6,000 years of history and culture. From captivating souqs and museums to majestic mountains and incredible coastline, Sharjah is a place yet to be discovered by the international traveler for its cultural importance which brings to light the real Arabia. Newly emergent on the international art scene, Sharjah is in the midst of an exciting cultural renaissance and is a destination to watch.
Al Bait, which translates to ‘The Home’ is part of an Emirati conservation project in Sharjah spearheaded by the Sharjah Investment and Development Authority (Shurooq). The hotel is the latest on GHM’s illustrious international list of hospitality properties, and features a collection of four heritage houses once owned by local families closely intertwined with Sharjah’s history. The five-star luxury resort is located in the Heart of Sharjah – a major cultural heritage site in the UAE.
Raising the bar and pioneering luxury hospitality in Sharjah, the resort is set to put the destination on the map. The boutique property, which is valued at AED 200 million, is home to 53 luxury rooms and suites, and a range of facilities and amenities including, an array of dining offerings inspired by Middle Eastern and Far Eastern cuisines, a luxury hammam, a helipad for the ultimate arrival, a fleet of 2019 Mercedes and an iconic 1967 Mercedes Pullman limousine.
The new luxurious property also features a museum and a library, with stories and archives on Sharjah’s history, and the history Al Midfa family and Al Naboodah family, whom shared a significant influence and presence in the emirate of Sharjah since the 1950s. The hotel is also connected to various facilities and hotspots in the Heart of Sharjah project, such as Souq Al Arsah and Souq Al Masqoof, through which guests and tourists can have easy access to further experiences in and around the Heart of Sharjah project.
Al Bait Sharjah is situated in the UAE’s most ambitious historical restoration project known as Heart of Sharjah - a distinctly unique development which follows traditional Sharjah architecture built upon the original foundations of old houses that once belonged to the most esteemed families in the country. Heart of Sharjah seeks to revitalize the heritage district and introduce visitors to its glorious past, transforming restaurants, cafes, art galleries and atmospheric local bazaars where tourists can experience the UAE’s cultural and social fabric. In a landscape where travelers are looking for authentic experiences, Al Bait Sharjahs’ key location will allow travelers to conveniently explore the community and ultimately raise the profile for the destination. Sharjah plays host to internationally acclaimed events including the Sharjah Formula 1 Powerboat Grand Prix, the Dubai World Cup of horse racing and the Sharjah Biennial, one of the Middle East’s most prestigious art events. In 2020 they will be the host of the Sharjah Fringe Festival.
